Dragon TV Spring Idents
Dragon TV Spring Idents
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Dragon TV Spring IdentsShanghai Motion Magic approached us to create three new idents for Dragon TV - one of China's biggest mainstream broadcasters. Asked to give the look a seasonal, spring refresh, we took on their existing "page turning" concept and developed it further, while also embracing the year of the snake. All three idents were designed so they could be bolted together and played consecutively, to form one thirty second sequence. Director: FPS 3D: Qi Xin, Shi Feng, Wei Yan Dong Modelling: Samuel Blain Illustration: Eduarda Lima
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