Amazon’s ‘That reading feeling awaits’ campaign featured a number of characters reading books which then come to life through animation in the live-action environment. Our studio adores anime-inspired work, with many of our team first getting a taste of animation and illustration from reading manga and watching series such as Dragonball as youths, so getting the opportunity to work on the action-packed manga sequence was exactly the sort of job we revel in!

What made this project particularly exciting was how it fit into the larger Amazon commercial, as a number of other studios and animators worked on different parts of the commercial, so each genre of book had differing tones and styles which both contrasted and complimented one another.